Lisa Copeland



[email protected]


Whether you’ve decided to settle, sell or invest in Central Texas real estate, you deserve a level of service that only an expert can provide. My name is Lisa Copeland and I am passionate about helping people build personal and financial security through homeownership. A licensed agent and experienced mortgage industry professional with more than 20 years of experience, I will help you navigate the complex Central Texas market and accomplish your goals. As my client, you will benefit from all of the attention and guidance you’d hope for during such a personal endeavor along with my thoughtful and proven business model.

My keen intuition on what motivates people to buy/ sell, combined with strong negotiation strategies continues to produce happy clients, repeat business and plenty of referrals. I’m always grateful for new opportunities to meet friends, family and neighbors of past clients—and the chance to turn their real estate dreams to reality, as well. Before transitioning to real estate, I founded Austin Mortgage Associates in 2000. As CEO of the company, I personally originated and funded over $150 million dollars in residential mortgages comprised of Conventional, FHA, VA and construction loans. Over the course of two decades in the industry, I brought all types of transactions to closing—everything from simple residential home sales to highly challenging business investments. And today, I continue to take great pride in my ability to facilitate win-win deals and delight my customers.

In addition to my mortgage and real estate industry experience, I excelled in the automotive industry for many years as owner and manager of the #1 FIAT/Alfa Romer dealership in the U.S. This work along with my continued interest in the art of negotiation and deal-making inspired me to publish two books, Crushing Mediocrity (co-authored with Rene Banglesdorf) and Car Buying, Her Way. I have been a contributor on Fox Business, CCTV and MSNBC. And my story has been featured in the NY Times, Wall Street Journal, Marie Claire as well as other media. When I’m not attending to the needs of my clients, I speak at events and tradeshows all over the world on topics related to strategy and sales.

In personal life, I give back in any way I can to the Central Texas community where I raised two children and ran two successful businesses. I’ve served as Chairwomen for the American Heart Association Central TX Go Red and on the Williamson County Executive Board YMCA. I also earned recognition as a Girl Scout Central Texas Woman of Distinction, Austin Business Journal Profiles in Power Recipient and Northwood University Outstanding Business Leader. I can’t wait to learn more about your hopes for the future and take an active role in your next real estate venture.

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My Name:

Lisa Copeland

I am:

Passionate to help others succeed. Whether your buying or selling a home or looking for a business mentor

Born In:

San Mateo, California

Languages Spoken:


Proudest Moment:

Seeing both of my kids graduate from college

Biggest Challenge:

I am a workaholic! So relaxing!

Alarm Clock:

5:00 AM - Get up before the competition

Perfect Day:

Hanging out with my girlfriends at the Domain

First Job:

Farrell's Ice Cream Parlor

Super Hero Power:

I have been told I am the greatest cheerleader a friend can ever have

Favorite Austin Area:

Lake Travis, The square in Georgetown, Downtown Austin (How can you possibly pick one?)


Art, music and kind people

Pure Realty is:

REAL, Authentic, Transparent and founded to serve others!

What I love most about Austin:


3 Favorite Hobbies:

Shopping, Shopping AND people watching!

3 of Your Best Personality Traits:

Honesty, Authentic, Passionate

What inspires you about Greater Austin?

The diversity, charming architecture, and views throughout the city.

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License ID: 603095

License ID: 603095

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